January 31, 2014

Monster Cable

Monster Cable has been an established brand in electronic and home entertainment equipment for many years and is home to the extremely popular Beats family of audio listening devices. The company was looking to expand it’s product advertisements into the new generation of online advertising. Create Great came in to create 3D renderings, animation, and motion graphics, demonstrating the functionality of their products in a dynamic, cutting-edge sort of way, bringing Monster up to speed with it’s competitors product visualizations. Below are numerous examples of finished glam videos completed for Monster.


This first video was used to introduce their gaming line of products. Monster wanted a decidedly Tron/Minority Report aesthetic. Using a mixture of live action shot on green screen, motion graphics, and 3D environments, we produced a cutting edge glimpse into the Monster vision of the future.



Monster partnered with Diesel to make a special, exclusive and limited edition series of headphones in line with Diesel’s sophisticated yet sexy image. We had the opportunity to help showcase this partnership with this video promoting the Diesel Monster headphones.



The following videos represent various promotional renderings of Monster’s various audio projects. They are appropriately dubbed “Glam Videos.”




We also had the opportunity to design a sleek, 3D animated version of their classic logo.